Designing beautiful and compelling email news letters for Brilliant Earth.

Supported marketing and stakeholder request in all aspects of imagery for the digital environment in B2B initiatives. I created and manipulated images to be presented online and for events. I designed challenging banners with unique dimensions to be viewed at a global scale. I was the image specialist choosing from an imagery depository of over a thousand assets. I choose the best image to be represented to the related content to tell the best story possible.

Role: Production and Visual designer

Description:

At store.google.com, my focus was generating on-brand, engaging and user-focused product content for the online site.  Responsibilities covered production design to visual design for  online marketing on luxury technology products. As a essential team player in the process of a redesign, there are two versions featuring both styles of Google Store's evolution online.

Role: Production Artist, Graphic Marketing specialist

Description:

At GAP, Old Navy, I was in charge of "cleaning" assets and performing any retouch work necessary to make the images beautiful. My other responsibilities were to localize demand generation banners and emails in France, Canada and Germany markets.

Site: oldnavy.gap.com

Role: Interactive production artist

Description:

At Apple, Inc. I refined product imagery, optimized lifestyle images and UI elements in comps and output web graphics with the highest quality. Worked in various areas of the website also on campaigns for direct mail and promotions. 

Site: apple.com

Role: Production Designer 

Description: 

At Levi Strauss & Co. I was responsible for designing across pan brand mainly for Dockers.com and their email mobile marketing. I had the pleasure to create mobile versions of desktop emails both for US and Europe.

Role: Production Designer

Description: 

At Levi Strauss & Co., I worked closely with demand generation and our business partners to execute compelling banners on a tight turn around basis. 

Role: Production Designer

Description:

At Dockers.com I was responsible for designing these compelling headers for site. I used image assets and copy to tell a story for each page and for the specific product.

Site: dockers.com

Role: Designer and Developer

Tools: Bootstrap, HTML, CSS, Illustrator, PHP, MySQL

Description: 

This project reflects my original concept of wanting to disrupt the conventional ways of donating to charities or leaving used or new items out for street scores. The challenge was to create a less strict and serious environment for the end-user to communicate with a community of donors and receivers. The use of typography and color scheme were the main solutions to achieve a fun ethos. The app provides the ability to snap a picture from the stuff that one doesn't have use for, to fulfill the instant gratification for the end-user.

Role: UI Designer

Tools: Illustrator, Photoshop, Marvel Prototype App

Description:

This is a redesign of the my original concept and design of the responsive version of Indiepique.com. I wanted to redesign for the purpose of differentiating between native iOS application and responsive websites. It is also a total rebranding of the logo to have more of a neutral look and feel, which the original was very feminite. The challenge was to still keep the brands identity of being focused on local and sub culture boutiques in San Francisco neighborhoods, but also open to local artist works. Mood boards were based on old San Francisco newspaper typography which was achieved through graphic elements and color scheme. 

See it in action:

https://marvelapp.com/45e1f9

Role: Web Designer

Tools: HTML, CSS, Shopify Liquid

Description:

In this freelance project, my client needed to customize the theme she had purchased through Shopify. As her web designer, I customized the typeface, the drop down menu interaction and educated ways to update certain features on her own. The challenge was learning a new syntax, in this case Shopify's framework, Liquid. By researching and testing, I was able to achieve the desired needs of my client.

Visit the store: 

http://rillastore.com/

Role: Web Designer

Tools: Photoshop, HTML, CSS, JavaScript, Shopify Liquid

Description:

In this freelance project, my client wanted to customize his Shopify theme to fit around his product identity. My challenge was to go through the back end of Shopify's Liquid framework and add a custom option or a default option for each bracelet. There was a specific way that my client wanted to represent this, and under his direction I executed a bracelet background with the option to have a custom input field or stock quote option.

Visit the store: 

http://www.mieroglyphs.com/

Role: Visual Designer, Marketing

Tools: Photoshop, After Effects

Description:

United Nude is a international shoe brand founded by an architect and shoe designer, so the design needed to reflect this. I wanted to create an ad teaser that promoted their brand identity and products. The challenge that was faced with this project was creating a marketing approach that would be targeted to a younger and professional demographic, yet continue the integrity of the brand's identity.

Role: Designer

Description:

I designed this typeface for a freelance client of mine. She wanted her type to be feminine but have sacred geometry play within. This is how Omstra was born.