AI Assisted Workflow Example

The Sound Healing Academy's website has a clear opportunity to improve conversion by restructuring its course pages around the visitor's decision rather than the product catalog. Currently, prospective students face five overlapping course categories with no visible pricing, a 10+ item navigation menu, and sale messaging that leads before credibility — creating choice overload at the exact moment trust matters most. By introducing a single guided entry point (such as a "find your path" tool), surfacing starting prices on course cards, and moving trust signals like Trustpilot reviews and 20+ years of certification history next to enrollment CTAs, the site can convert more of its existing traffic without redesigning its brand. These changes reduce the friction between interest and enrollment, which is where the site currently loses visitors.

I personally wanted to acquire a sound healing certification. As I searched on Google, there was a lot of programs, however I wanted to receive a reputable certification, even though there was a lot of other programs being promoted for fast learning and cheaper prices. I had to go deeper in my research to find a program that was both trusted by ISTA (International Sound Therapy Association) and the timeline of learning was robust but also reasonable.

If the website had lead with that trust first and a clear path of a new student finding their own unique path, a focal point to show two paths, then show the opportunity for growth; I designed wireframes that visualized the new architecture findings in mind.